Taste of the Tour
Felixstowe in East Suffolk was announced as the host for both start and finish of the 5th stage of the Men's Cycling Tour of Britain 2023.
Working with East Suffolk Council and stakeholders including Suffolk Growth, Suffolk Chamber and Men's Tour promoters SweetSpot, I worked on initiatives to maximise the benefits of the return of the Men's Tour to East Suffolk.
I produced a website (www.tasteofthetour.co.uk) focusing on food and drink establishments along the route and the creation of a children's bike trail to encourage visitors to towns in East Suffolk. During the build-up and on the day of the race I managed the social channels on Facebook, Instagram and Twitter to engage with people across the county.
In the initial stages of the Tour planning I also worked with town councils and commerce groups to build a toolkit that encouraged and supported local businesses to maximise on the anticipated increase in tourist and visitor numbers.